Available in 80G pouches and in 12 pack boxes

Our Grass-Fed Beef Recipe recipe not only helps your pet develop strong muscles and bones but is also packed full of ethically sourced protein and a range of vitamins and minerals.


When you feed your pet NOOD you can trust they are receiving a complete and balanced diet, packed full of premium ingredients with no pesky fine print.

  • Real Meat 1st Ingredient
  • Contains Extra Vitamins and Essential Oils
  • Suitable for All Life Stages
  • No Artificial Colours or Preservatives


Grass-fed beef


Grass-fed Beef to support strong bone and muscle development



Cage-free Chicken to provide essential amino acids

Wild-caught Tuna


Wild-caught Tuna to provide Omega-3 fatty acids

Essential Oils


Essential Oils to support a shiny coat and strong joints

what's in the pouch?

Primary Ingredients

Beef, Chicken, Egg, Tapioca Starch, Tuna, Beef Liver, Flavours (Chicken Broth, Chicken Liver and Heart Digest), Yeast Extract, Sunflower Oil, Guar Gum,

Vitamins & Minerals (to ensure a complete and balanced diet)

Minerals (Zinc Glycine Complex, Iron Glycine Complex, Copper Glycine Complex, Manganese Glycine complex, Sodium Selenite, Potassium Iodide), Potassium Chloride, Magnesium Sulfate, Taurine, Vitamins (Vitamin E supplement, Vitamin B12 Supplement, Niacin Supplement, Calcium Pantothenate, Thiamine mononitrate, Vitamin A supplement, Biotin supplement, Riboflavin supplement, Pyridoxine Hydrochloride, Beta-Carotene, Folic Acid)

Contains a source of live (viable), naturally occuring microorganisms.

NOOD® Grass-Fed Beef Recipe in Gravy for Cats is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all life stages.


Usually the best habits are the hardest to start. In order to avoid an upset stomach in sensitive pets we recommend a slow transition to NOOD over 10 days. Simply add a small amount of NOOD to your pet’s previous food, gradually increasing the amount and decreasing their previous food.

10 days and you're NOOD for life. Wow, too easy.

Days 1-3

25% NOOD, 75% Old Brand.

Days 4-6

50% NOOD, 50% Old Brand.

Days 7-9

75% NOOD, 25% Old Brand.

Day 10

100% NOOD.